About Joe Pairman

I've been helping people communicate better since 2000, and have worked with structured content for over a decade. At HTC, I led the implementation of SDL Tridion Docs for the User Education team in Global Marketing. I developed the information model, solved some tricky  publishing and localization challenges, and designed the architecture for a contextual tips and tutorials app. 

As a consultant, I led the professional services team at Mekon. I helped a variety of clients get the most out of intelligent content, semantic technology and taxonomy. I also presented at lots of events. I have my own clicker!

I joined SDL in April 2018. It's great to be working with the Tridion Docs suite again and helping to shape the future of structured content management.

I lived in Taiwan for 12 years, but I’m now back in the UK, living near London with my wife Vivian and my daughters Claire (born 2013), and Elizabeth (born 2014).

Resources that I like

Thought-provoking resources on an effective and undersung writing style, and on what "a style" in writing should mean in the first place:
Clear and Simple as the Truth: Writing Classic Prose

Strategy isn't what most people think it is, according to Richard Rumelt (which raises interesting questions for Content Strategy):
Good Strategy, Bad Strategy

This book on the Semantic Web and Linked Data is useful for anyone in structured content, and it's surprisingly easy to read:
Semantic Web for the Working Ontologist


Content Experience Influencer Top 25

I was very happy to be in this top 25 list, especially given that many of the others in the list are people I've followed and learned from since I started in structured content. The award is based on peer voting and judging. It's given to people who do innovative work in the field and who share their work with others in presentations, articles and so on. Get the whole list here.